Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
One would think that fashion brands, with tons of beautiful photographs in their catalogs, would be naturally adept at Instagram. One would be wrong.
It turns out fashion companies are just as guilty as other brands when it comes to bad or lazy social media tactics — like nonsensical posts, clumsy copy and #hashtag #abuse. Check out these five examples of fashion brands’ Instagram posts that aren’t as chic as they should be.
Aldo
The post itself isn’t so bad, but let’s count those hashtags, shall we? 12. There are 12.
Club Monaco
How do you connect the dots between a pair of chinos and a cucumber cocktail? Summers at the polo matches or something?
BCBG Max Azria
Not only are there nine hashtags in this post, you can’t even just ignore them. Rather than being stuck on the end, the #hashtags make up almost #every #word in the #sentences of #this #post. #Gross #Unreadable
Tommy Hilfiger
And why exactly is some random day all “about eating your favorite things with your favorite people”? You got all of that from a white shirt picture?
Juicy Couture
Hm, this is an awkward TBT. Happy Death Anniversary, Marie Antoinette! Fashion icon and symbol of monarchical excess!
More in Marketing
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
The platform has shared a plethora of incentives, to motivate sellers to spend more money.
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Marketing services companies are rushing to answer clients’ zero-click queries. The jury’s out on whether clients will pay for those answers, however.
Influencer partnerships expand, though unevenly across the creator economy
The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.