One would think that fashion brands, with tons of beautiful photographs in their catalogs, would be naturally adept at Instagram. One would be wrong.
It turns out fashion companies are just as guilty as other brands when it comes to bad or lazy social media tactics — like nonsensical posts, clumsy copy and #hashtag #abuse. Check out these five examples of fashion brands’ Instagram posts that aren’t as chic as they should be.
Aldo
The post itself isn’t so bad, but let’s count those hashtags, shall we? 12. There are 12.
Club Monaco
How do you connect the dots between a pair of chinos and a cucumber cocktail? Summers at the polo matches or something?
BCBG Max Azria
Not only are there nine hashtags in this post, you can’t even just ignore them. Rather than being stuck on the end, the #hashtags make up almost #every #word in the #sentences of #this #post. #Gross #Unreadable
Tommy Hilfiger
And why exactly is some random day all “about eating your favorite things with your favorite people”? You got all of that from a white shirt picture?
Juicy Couture
Hm, this is an awkward TBT. Happy Death Anniversary, Marie Antoinette! Fashion icon and symbol of monarchical excess!
More in Marketing
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.