for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If there’s one technology fashion brands are all in on, it’s chatbots. During New York Fashion Week, Tommy Hilfiger launched a Facebook Messenger chatbot for its Gigi Hadid collaboration. It was the first brand to sell a see-now-buy-now collection through Messenger. Burberry went a slightly more content heavy route — its chatbot, launched during London Fashion Week this week, provides behind-the-scenes looks at the inspiration for its London Fashion Week show collection. The bot also lets you enter a maze that asks you to navigate through pictures and GIFs. Once you get through that, you can make purchases from the collection.
Chatbots are popular in fashion for obvious reasons. It brings an element of the in-store experience online, letting people speak one-on-one with customers.
Read the rest of this story on Glossy.co.
More in Marketing
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.