Last chance to save on Digiday Publishing Summit passes is February 9
If there’s one technology fashion brands are all in on, it’s chatbots. During New York Fashion Week, Tommy Hilfiger launched a Facebook Messenger chatbot for its Gigi Hadid collaboration. It was the first brand to sell a see-now-buy-now collection through Messenger. Burberry went a slightly more content heavy route — its chatbot, launched during London Fashion Week this week, provides behind-the-scenes looks at the inspiration for its London Fashion Week show collection. The bot also lets you enter a maze that asks you to navigate through pictures and GIFs. Once you get through that, you can make purchases from the collection.
Chatbots are popular in fashion for obvious reasons. It brings an element of the in-store experience online, letting people speak one-on-one with customers.
Read the rest of this story on Glossy.co.
More in Marketing
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
‘Things have changed’: Diageo pulls retail media upstream
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.