Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

Everlane’s social strategy: drive community engagement, not sales

Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible.

The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20. “We’re thinking about starting a Facebook group. Need your help first though,” the post read.

To read the rest of this story, please visit Glossy.

More in Marketing

Retail media strategies

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.

Walmart warns it may have to raise prices due to fuel costs

The possibility comes as higher fuel prices are already putting pressure on household budgets.

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.