Only six seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Everlane’s social strategy: drive community engagement, not sales

Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible.

The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20. “We’re thinking about starting a Facebook group. Need your help first though,” the post read.

To read the rest of this story, please visit Glossy.

More in Marketing

In Graphic Detail: The state of the marketing agency sector

Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Future of Marketing Briefing: The mental gymnastics of principal media

Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.