Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible.
The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20. “We’re thinking about starting a Facebook group. Need your help first though,” the post read.
To read the rest of this story, please visit Glossy.
More in Marketing
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.