It’s been an abnormally cold, long, and annoying winter this year, which is why Duracell decided to install Montreal’s first heated bus shelter. The catch: you have to hold someone’s hand in order for the heat to kick in.
The copy from the commercial reads, “In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. So we outfitted a bus shelter with heaters that could only be powered by a human connection. In Canada, we have cold winters. But we also have each other. Share the power within.” D’aw!
By creating a human chain, those waiting at the stop at the Lionel-Groulx metro station much touch both sides of the shelter and link hands in the middle in order to form a human circuit. A minimum of two people is needed for heat. All alone? You’ll have to suffer.
So far, the YouTube video has been watched more than 800,000 times since being posted on March 6th, and the hashtag, #powerwarmth has been tweeted out more than 1,000 times.
More in Marketing
Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment
When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.
The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers
The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”