Mitt Romney must be using a special calculator for his tax plan, which proposes to cut top rates by 20 percent without raising taxes on the middle class or increasing the deficit. This fun website romneytaxplan.com, funded by the Democratic National Convention, attempts to help explain the magical math behind Romney’s tax plan. It’s an easy, single-serving site that asks you to just try to click a button to see the explanation. But clicking the button is harder than it looks. You’ll see. The site has already been tweeted over 26,000 times and liked on Facebook over 215,000 times. Check it out for yourself.
More in Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
