Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Mitt Romney must be using a special calculator for his tax plan, which proposes to cut top rates by 20 percent without raising taxes on the middle class or increasing the deficit. This fun website romneytaxplan.com, funded by the Democratic National Convention, attempts to help explain the magical math behind Romney’s tax plan. It’s an easy, single-serving site that asks you to just try to click a button to see the explanation. But clicking the button is harder than it looks. You’ll see. The site has already been tweeted over 26,000 times and liked on Facebook over 215,000 times. Check it out for yourself.
More in Marketing
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.
