Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances.
For one, Austin now has electric scooters, so SXSW’s more than 70,000 attendees can forget about hailing an Uber (or one using local ride-hailing app Ride Austin) and instead hop on a scooter to get across town. HBO, in partnership with Giant Spoon, is back with another experiential event. But instead of transporting attendees to “Westworld” to drink old fashioned, they’re being asked to donate their blood on behalf of “Game of Thrones.” And then there’s a bunch of 2020 presidential candidates here to show off how digitally savvy they can be.
Here’s our take on what’s popular and what’s not at this year’s SXSW.
More in Marketing
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.