Join us Sept. 14-18 in Miami to connect with top publishing leaders
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances.
For one, Austin now has electric scooters, so SXSW’s more than 70,000 attendees can forget about hailing an Uber (or one using local ride-hailing app Ride Austin) and instead hop on a scooter to get across town. HBO, in partnership with Giant Spoon, is back with another experiential event. But instead of transporting attendees to “Westworld” to drink old fashioned, they’re being asked to donate their blood on behalf of “Game of Thrones.” And then there’s a bunch of 2020 presidential candidates here to show off how digitally savvy they can be.
Here’s our take on what’s popular and what’s not at this year’s SXSW.
More in Marketing
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.