Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

Digiday’s guide to what’s in and out at SXSW 2019

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

SXSW is still all about the tacos and tech, but the annual conference for tech, film and music still has some notable new features and appearances.

For one, Austin now has electric scooters, so SXSW’s more than 70,000 attendees can forget about hailing an Uber (or one using local ride-hailing app Ride Austin) and instead hop on a scooter to get across town. HBO, in partnership with Giant Spoon, is back with another experiential event. But instead of transporting attendees to “Westworld” to drink old fashioned, they’re being asked to donate their blood on behalf of “Game of Thrones.” And then there’s a bunch of 2020 presidential candidates here to show off how digitally savvy they can be.

Here’s our take on what’s popular and what’s not at this year’s SXSW.

More in Marketing

The real winners of March Madness? Brands that move fast on NIL deals

Companies across sectors, from footwear to personal care, are racing to sign college basketball players.

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media strategies to tap niche news creators on social platforms.

Retailers turn to digital rebates as alcohol sales slump

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.