Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Digiday’s Best of the Week

If your head was in the clouds this week, there’s another round of potential social advertising tools on their way, and CEOs are becoming social. Here’s what stories were read most this week on Digiday:

1. Will Twitter Cards Revolutionize Lead Gen?
Twitter is offering a new tool for lead generation. Yet, Frans Van Hulle, CEO and co-founder of ReviMedia, argues that it might be better to grow the number of Twitter followers first before these Twitter cards can actually produce results.

2. Retail’s Top 10 Priorities in Digital
Wondering what retailers are worrying about? Cross-channel optimization (lowering cost structures of one channel through another) and using data to make preemptive strikes on what consumers might eventually want.

3. Facebook’s Video Ads Could Backfire
Even though Facebook is seeing around 150 million uniques a month, some media buyers are worried Facebook might “MySpace” itself. Facebook users won’t be thrilled to see any new intrusions to their normal socializing. Did I mention these ads are also going to auto-play?

4. Do Agencies Have a 27-Year-Old-Client Problem?
Even though the barriers between agencies and their clients remain, one exec maintains that, “agencies should understand that they don’t pitch ideas to brands; instead, they pitch them to people.”

5. The Social CEO
There’s a reason why top CEOs put their face to their brands: it builds consumer trust and gains employee credibility. CEOs that can reach large audiences with something to say have a true advantage to their faceless counterparts.

Be sure to follow us on Twitter for links to more great stories this weekend.

Image via Shutterstock

More in Marketing

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

With AI backlash building, marketers reconsider their approach

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.