It’s not always easy to draw a line in the sand with digital media. From dubious agency-vendor partnerships and fluctuating online retail performance, to quality versus quantity concerns with content marketing, here are Digiday’s top 5 stories this week:
1. 13 Alarming Stats About Retail in Digital
Want to know how much social data retailers actually collect from third parties? Or how much mobile traffic is actually converting to sales leads? These stats are alarming for a reason.
2. Is Quartz the Very Model of a Modern Publisher?
Quartz is turning the online digital publishing world upside down. Negating both banners and a homepage, Quartz plans to grow its circulation and revenue through design and social.
3. Automation Comes to Content Marketing
Startups are starting to fill the niche for the branded content void. But, the question remains whether these startups can actually add the value marketers seek.
4. Cleaning Up Content Marketing
Even though content marketing can be automated, that doesn’t mean the content is quality. Andrew Susman, president of Studio One, says consistency of useful information is key when building an audience.
5. Agency-Vendor Conflicts of Interest Escalate
Financial relationships between startups and agencies can get tricky when they start to benefit agency staffers. Clients of agencies might do well to ask at what ad tech companies their money is spent and why.
Be sure to follow us on Twitter for all of this week’s stories.
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