Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
It’s not always easy to draw a line in the sand with digital media. From dubious agency-vendor partnerships and fluctuating online retail performance, to quality versus quantity concerns with content marketing, here are Digiday’s top 5 stories this week:
1. 13 Alarming Stats About Retail in Digital
Want to know how much social data retailers actually collect from third parties? Or how much mobile traffic is actually converting to sales leads? These stats are alarming for a reason.
2. Is Quartz the Very Model of a Modern Publisher?
Quartz is turning the online digital publishing world upside down. Negating both banners and a homepage, Quartz plans to grow its circulation and revenue through design and social.
3. Automation Comes to Content Marketing
Startups are starting to fill the niche for the branded content void. But, the question remains whether these startups can actually add the value marketers seek.
4. Cleaning Up Content Marketing
Even though content marketing can be automated, that doesn’t mean the content is quality. Andrew Susman, president of Studio One, says consistency of useful information is key when building an audience.
5. Agency-Vendor Conflicts of Interest Escalate
Financial relationships between startups and agencies can get tricky when they start to benefit agency staffers. Clients of agencies might do well to ask at what ad tech companies their money is spent and why.
Be sure to follow us on Twitter for all of this week’s stories.
Image via Shutterstock
More in Marketing
Amid economic pressure, brands usher in Black Friday by trimming deals
While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.
How consumers are using AI to shop in 2025 — by the numbers
AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.
The case for and against AI-driven SEO in the zero-click era
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.