Digiday Programmatic Marketing Summit:

Last chance to save, pass prices rise after October 20

SECURE YOUR SEAT

Digiday Podcast at Cannes Lions: Why Hilton CMO Mark Weinstein says the ‘hot air’ AI hype cycle isn’t over yet

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Subscribe: Apple PodcastsSpotify

Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year’s rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday’s week-long podcast series. 

Last year’s generative artificial intelligence hype cycle hasn’t quite fizzled out yet It’s expected not only to show up this year, says Weinstein, but drown out other conversations. No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point for brand at this year’s Lions.

“Unfortunately, a lot of the conversation will be just blustering and hot air,” Weinstein said. “We’re not yet at a point where any of us know, including the people building the capabilities by the way, where this ends.”

Tune in to hear how Hilton is using AI internally and how Weinstein says the industry should be talking about AI at this year’s Cannes Lions on the Digiday Podcast at Cannes. 

And Make sure to tune in tomorrow for the next Digiday podcast at Cannes.

More in Marketing

In graphic detail: How AI is going to shape influencer marketing next year

With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.

Brands are betting on creators to make their next hit series

Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.

Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies

Giant Eagle rolled out a new business strategy called “Because it Matters” that will define its future growth, with an emphasis on value, improved quality and service, and remodeled stores.