Watch StubHub, Cisco and Lowe’s on the last day of the Digiday Brand Summit live stream
The final day of the Digiday Brand Summit will stream live this morning beginning at 9:40 a.m. MST (11:40 a.m. ET) with a session on whether seeking ROI from social is to miss the point entirely, with Angela Wells, senior director, Oracle.
The event in Deer Valley, Utah, brought together top brands to discuss the pressing issues they’re facing, from finding the right research and development partners to how to organize their teams. If you couldn’t attend, check out some of the social chatter here.
Today Johnny Volk, head of social media at StubHub will discuss when partnerships between brands make sense. KC Geen, head of global social media at Groupon, and Joie Healy, senior manager of social media communications at Cisco will hold a dialog on how their brands engage across social platforms. Lowe’s Innovation Labs executive director Kyle Nel and Amanda Manna, its head of storytelling, will share what investing in technology has done for the Lowe’s brand.
Visit the Digiday Brand Summit site for the full agenda and live stream or tune in below.
More in Marketing
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.