Watch StubHub, Cisco and Lowe’s on the last day of the Digiday Brand Summit live stream
The final day of the Digiday Brand Summit will stream live this morning beginning at 9:40 a.m. MST (11:40 a.m. ET) with a session on whether seeking ROI from social is to miss the point entirely, with Angela Wells, senior director, Oracle.
The event in Deer Valley, Utah, brought together top brands to discuss the pressing issues they’re facing, from finding the right research and development partners to how to organize their teams. If you couldn’t attend, check out some of the social chatter here.
Today Johnny Volk, head of social media at StubHub will discuss when partnerships between brands make sense. KC Geen, head of global social media at Groupon, and Joie Healy, senior manager of social media communications at Cisco will hold a dialog on how their brands engage across social platforms. Lowe’s Innovation Labs executive director Kyle Nel and Amanda Manna, its head of storytelling, will share what investing in technology has done for the Lowe’s brand.
Visit the Digiday Brand Summit site for the full agenda and live stream or tune in below.
More in Marketing
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.