SXSW has lost some of its luster. Mega-events typically follow a trajectory in which they reach great heights before an inevitable decline. SXSW’s height was probably Barack Obama coming to speak in 2016. Agencies have curtailed their contingents, brands aren’t as hot and bothered, and few are looking for the next startup darling to emerge in Austin, Texas, this weekend. Still, the ride can be fun.
Here’s our take on who will be up, who will be down and who will go sideways at this year’s edition of SXSW Interactive.
Member ExclusiveMarketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
As issues continue to come to the fore during the World Cup, which will run until December 18th, some marketers and agency execs expect sponsor positions will become even trickier.
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
There's been a pivot on the things advertisers take in house. It's not biddable media anymore -- i.e the stuff that isn’t scalable, doesn’t deliver much competitive advantage and is riddled with hidden costs.
Member ExclusiveDigiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays
Marketers are split 50/50 between focusing on customer retention and new customer acquisition heading into the holidays this year.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Por qué el Mundial de fútbol agrava, en lugar de aliviar, todo lo que le pasa a Twitter
Twitter suele recibir una tonelada de dólares de publicidad gracias a la Copa del Mundo. Pero 2022 está lejos de ser un año normal: para la economía, para el torneo y, sobre todo, para la propia red social. Los dólares de los anuncios están en contracción en Twitter (normalmente una de las principales arterias del […]
Member ExclusiveDigiday+ Research check-in: Brands know recession is ahead, but are hopeful it will be shallow
Brands are showing a mix of pessimism and optimism when it comes to a recession -- most believe a recession is coming, but they also think it will be shallow, according to a Digiday+ Research survey.