Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW has lost some of its luster. Mega-events typically follow a trajectory in which they reach great heights before an inevitable decline. SXSW’s height was probably Barack Obama coming to speak in 2016. Agencies have curtailed their contingents, brands aren’t as hot and bothered, and few are looking for the next startup darling to emerge in Austin, Texas, this weekend. Still, the ride can be fun.
Here’s our take on who will be up, who will be down and who will go sideways at this year’s edition of SXSW Interactive.
More in Marketing
Some B2B marketers are banking on their own employees to create content for their brands
Some B2B marketers are banking on their own employees to create content for their brands.
Athlete creators have become must-have partners for brands at March Madness
March Madness marketers have leaned heavily on NIL creators for campaigns during this year’s tournament, including a water boy.
Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.