The definitive Digiday guide to what’s in and what’s out for 2017
It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.
-
Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop
Google Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign.
-
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.
-
In graphic detail: Gamers are warming up to in-game ads
Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.
-
SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
-
WTF is a data clean room?
Platforms use data clean rooms in order to share aggregated audience data versus user-level data.
-
Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.
