The definitive Digiday guide to what’s in and out at Cannes 2018

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

 

The Cannes Lions festival is back, and as much as the ad world’s biggest boondoggle remains the same every year, it also changes. Digiday compiled over 20 years of cumulative experience at Cannes to bring you the definitive guide to what’s in and out this year.

More in Marketing

How Beekman 1802 uses AI to humanize digital marketing

Beekman 1802’s David Baker shared how the skin-care brand is using AI to personalize marketing, uncover new customer insights and boost efficiency without losing its human touch.

Video: How AI is redefining brands’ approach to creativity and customer connection

Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways.

AI promised ad efficiency, Bayer wants meaning

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.