The definitive Digiday guide to what’s in and out at Cannes 2018

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

 

The Cannes Lions festival is back, and as much as the ad world’s biggest boondoggle remains the same every year, it also changes. Digiday compiled over 20 years of cumulative experience at Cannes to bring you the definitive guide to what’s in and out this year.

More in Marketing

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.

The anatomy of an agency chief client officer

Several major agencies have moved to appoint chief client officers to their top cohorts lately.