Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
The Cannes Lions festival is back, and as much as the ad world’s biggest boondoggle remains the same every year, it also changes. Digiday compiled over 20 years of cumulative experience at Cannes to bring you the definitive guide to what’s in and out this year.
More in Marketing
‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.
