The definitive Digiday guide to what’s in and out at Cannes 2018

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

 

The Cannes Lions festival is back, and as much as the ad world’s biggest boondoggle remains the same every year, it also changes. Digiday compiled over 20 years of cumulative experience at Cannes to bring you the definitive guide to what’s in and out this year.

More in Marketing

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.