Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

The definitive Digiday guide to what’s in and out at Cannes 2018

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

 

The Cannes Lions festival is back, and as much as the ad world’s biggest boondoggle remains the same every year, it also changes. Digiday compiled over 20 years of cumulative experience at Cannes to bring you the definitive guide to what’s in and out this year.

More in Marketing

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents

Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini.

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.