Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
The definitive Digiday guide to what’s in and out at Cannes this year
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.” There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?)
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.