The definitive Digiday guide to what’s in and out at Cannes this year
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.” There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?)
More in Marketing
The TikTok outage caused TikTok Shop sales to spike, not sink
As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban.
Havas acquires sports marketing agency in first deal following stock exchange debut
The deal is first of 10 agencies Havas Media Network aims acquire this year, fresh from its spinoff from Vivendi.
Retail chain WHSmith brings first airport ad network into the specialty retail media race
The retailer hopes to capitalize on the “huge captive audience” of air passengers traveling through U.S. airports each day, notably business travelers.