From splitting over peas and guacamole to actually loving Beats 1, what a week it was.
In an attempt to help you keep track of what happened, Digiday’s new feature will provide the definitive ranking of what’s in and what’s out at the end of every week so you don’t embarrass yourself at the White Girl Rose happy hour.
Without further ado, here’s what’s fresh and what’s a flop for the week of June 29:
More in Marketing
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality.
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
Where the bidstream provides transactional data, Sincera’s analytics dive deeper, tracking the quality of data signals from publishers and content owners.