A day in the life of a social media agency founder: ‘For brands, it’s uncharted territory’
Elena Hansen, a former Stuart Weitzman brand specialist-turned-corporate marketer at MetWest Terra, decided in late 2014 that she was ready to rebrand as a social media expert. “Given how new it all is, a few years of experience in this space is significant,” said Hansen. “And for a lot of brands, it’s uncharted territory. They’re not coming to us with visuals or strategy. They’re looking for someone who they can simply hire as an expert.”
In January 2015, Hansen launched her own social media agency, L.A.-based Swim Social, with one other employee and 14 accounts. The agency now has 10 employees and counts stars like Selena Gomez and Ashley Tisdale, and brands like Alfred Coffee and Splits59 as clients.
More in Marketing
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.