A day in the life of Sandra Lopez, Intel’s fashion technologist

As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships.

Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server. The chipmaker also built a network of partnerships with fashion brands. At Paris Fashion Week this season, Intel worked with designer Hussein Chalayan for a collection of Curie-enabled accessories that could sense stress. Before that, Intel pulled together partnerships with Chromat, Parsons School of Design, and the Council of Fashion Designers of American.

To read the rest of this story, please visit Glossy.


More in Marketing

Snapchat’s relationship with publishers is still pretty complicated

The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced.

How PGL used influencer co-streams to supercharge esports viewership

For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers’ X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.