Cynthia Rowley’s idea of accessible, entry-level luxury isn’t confined to sunglasses and fragrances.
The New York City-based designer has attached her name and brand to a slew of products that bear her colorful and whimsical design, while being mundane themselves by nature: mouse pads, portable phone chargers and staplers can all be found printed with Cynthia Rowley’s prints. Even office paper reams and Band-Aids can be found wrapped in Cynthia Rowley floral.
To read the rest of this story, please visit Glossy.
More in Marketing
What does the Omnicom-IPG deal mean for marketing pitches and reviews?
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
AdTechChat organizers manage grievances amid fallout of controversial Xmas party
Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.
X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game?