Cynthia Rowley’s idea of accessible, entry-level luxury isn’t confined to sunglasses and fragrances.
The New York City-based designer has attached her name and brand to a slew of products that bear her colorful and whimsical design, while being mundane themselves by nature: mouse pads, portable phone chargers and staplers can all be found printed with Cynthia Rowley’s prints. Even office paper reams and Band-Aids can be found wrapped in Cynthia Rowley floral.
To read the rest of this story, please visit Glossy.
More in Marketing
WTF are AI agents?
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they’ll put toward influencer marketing.
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future.