Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’
The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly.
For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social media, is all part of the game. Not only does the job involve traditional PR strategies, like the standard press release and pitch, but it also includes jumping in to craft social media strategies that communicate brand messages — all while building relationships with reporters, stifling rumors and trying to secure placements in a crowded news environment. To read the rest of this story, please visit Glossy.
More in Marketing
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.