Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’
The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly.
For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social media, is all part of the game. Not only does the job involve traditional PR strategies, like the standard press release and pitch, but it also includes jumping in to craft social media strategies that communicate brand messages — all while building relationships with reporters, stifling rumors and trying to secure placements in a crowded news environment. To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.