Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’

The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly.
For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social media, is all part of the game. Not only does the job involve traditional PR strategies, like the standard press release and pitch, but it also includes jumping in to craft social media strategies that communicate brand messages — all while building relationships with reporters, stifling rumors and trying to secure placements in a crowded news environment. To read the rest of this story, please visit Glossy.
More in Marketing

Zero-click search is changing how small brands show up online — and spend
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

More creators, less money: Creator economy expansion leaves mid-tier creators behind
As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.

‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Linda Yaccarino — the CEO who was never really in charge.