Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’
The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly.
For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social media, is all part of the game. Not only does the job involve traditional PR strategies, like the standard press release and pitch, but it also includes jumping in to craft social media strategies that communicate brand messages — all while building relationships with reporters, stifling rumors and trying to secure placements in a crowded news environment. To read the rest of this story, please visit Glossy.
-
Member ExclusiveMarketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter.
-
Member ExclusiveDigiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?
There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.
-
Why a sports betting company will brand the new train line to MetLife Stadium
As part of this effort, a variety of print and digital assets have been developed, as well as the official rebranding of all of the NJ Transit system's signage and advertising to accommodate the new rail line. A clear understanding of the financial agreement was not provided.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
How Squarespace is marketing more directly to the creator economy
With new features and ads, Squarespace is the latest tech company to market more directly to creators
-
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Whenever markets are thrown into disarray, there’s usually a flight to quality and scale – the two things premium publishers pride themselves on.
