Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
It may be on retailers to move the needle when it comes to mobile wallet adoption.
Apple Pay launched in August 2014 but adoption of the mobile wallet and all of its peers that followed — mainly Samsung Pay and Android Pay — has been “underwhelming to date by nearly every objective standard,” Goldman Sachs analysts said in a recent client report.
More and more, however, retail chains — especially among quick service restaurants — have been investing more in their customer apps to provide value beyond the payment, by allowing them to order and pay in advance and personalize ordering preferences and location, for example.
It’s not the first time the financial services world has had to look to the retail industry for innovation. It’s a similar theme among bank branches, which are starting to see their digital and mobile strategies come together but are now having to look to other types of retailers for physical branch strategy and inspiration.
Here are five charts that show why the mobile wallets push the payments industry wants will need some help from retailers.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.