Coca-Cola is making personalization a big push.
First it was Coke bottles with your name on them, then it was a personalized highway billboard. Now Coca-Cola is taking its personalization of its brand for its fans one step further. To promote its new mini-bottles in Israel, Coke — with the help of agency Gefen Team — is using 3D printing to let fans make mini figurines of themselves.
For the “Mini-Me” campaign Coke invited a few lucky fans to its main factory in Israel to have 3D-printed versions of themselves made. In order to get the chance to go to the factory for the 3D printing, fans had to download a special mini-me mobile app and create digital mini versions of themselves, which they had to take care of Tamagotchi style — like going grocery shopping to feed it.
Winner were chosen from those who participated in the app mini-me game and were invited to the Coke factory to have their 3D-printed mini versions of themselves made. Participants got a special full-body scan to make the blueprints for their 3D-printed mini figurines, which were then printed on-site.
It’s a neat campaign that gives people — well, at least a few people — access to a hot, new technology. The app is a nice way to add an experience for many more people.
Watch the video to see the Mini-Me process.
More in Marketing
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.