Cannes Briefing: Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

To receive our daily Cannes briefing over email, please subscribe here.

The 2024 Cannes Lions International Festival of Creativity kicks off on Monday and we’ve been hard at work to put together a guide on everything to expect this year. Please see our coverage below:

— See anything we missed? Let us know: sara@digiday.com.

Digiday in Cannes

If you have time while in Cannes, please consider joining us for the following events:

Monday, June 17

1:55 p.m. Digiday managing editor Sara Jerde will moderate an invitation-only conversation on media’s ad-supported model at Converge rooftop. Consider requesting an invitation.

Tuesday, June 18

7:30 p.m. Digiday editor-in-chief Jim Cooper will host an exclusive, invitation-only dinner with advertising execs at Le Bistrot Des Anges.

Wednesday, June 19

12:30 p.m. Digiday editor-in-chief Jim Cooper will talk about how brands can reach today’s sports audiences in a panel conversation that includes Lara Krug, CMO, Kansas City Chiefs, and Samira Panah Bakhtiar, GM Entertainment & Sports, Amazon Web Services, at Infillion Café at the Mondrian Cannes. Consider RSVP’ing.

Thursday, June 20

9 a.m. Digiday senior marketing reporter Kimeko McCoy will host an invitation-only discussion called “Champions of Diversity: What the industry can learn from your leadership approach” among C-level executives at Le Cirque.

More in Marketing

Future of Marketing Briefing: The case for and against the death of the big brand ad

Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?

Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.