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The definitive Digiday guide to what’s in and out at Cannes 2024

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

In 
Brands mum on social issues

Out
Brands taking a stand

In 
Brand apologies for marketing gaffes

Out
Ignoring backlash until it dies down

In 
Fear of AI

Out
Acting knowledgeable about AI

In
AI chatbots

Out
Conversational marketing 

In
X talking up video 

Out
X talking up brand safety

In 
Talking about how screwed TikTok is

Out 
Talking about how screwed X is

In
The cynicism that Google is months away from killing third-party cookies 

Out
The realization that Google is months away from killing third-party cookies 

In
Rumors that Apple wants to upend advertising 

Out 
Rumors that Apple will launch a DSP

In 
What diversity commitments?

Out
Branding cocktail celebrations as celebrations of diversity, equity and inclusion

In
Culture jacking

Out 
Purpose-driven campaigns

In 
All eyes on the MediaLink party after Michael Kassen and UTA skirmish

Out
Hollywood and adland moving closer together

In 
ESG FTL

Out
ESG FTW

In 
Streaming bundles AKA reinvention of cable

Out
Endless new streamers

In 
Financial media networks 

Out 
Retail media networks 

In 
B2B marketing like B2C

Out
B2B marketing not being part of the conversation

In 
Athletes as brands

Out
Hollywood celebs

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