![](https://digiday.com/wp-content/uploads/sites/3/2024/06/cannes-in-out-2024.jpg?w=1030&h=579&crop=1)
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In
Brands mum on social issues
Out
Brands taking a stand
In
Brand apologies for marketing gaffes
Out
Ignoring backlash until it dies down
![](https://digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_AI-draw.jpg?w=1024)
In
Fear of AI
Out
Acting knowledgeable about AI
In
AI chatbots
Out
Conversational marketing
![](https://digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_social.jpg?w=1024)
In
X talking up video
Out
X talking up brand safety
In
Talking about how screwed TikTok is
Out
Talking about how screwed X is
In
The cynicism that Google is months away from killing third-party cookies
Out
The realization that Google is months away from killing third-party cookies
In
Rumors that Apple wants to upend advertising
Out
Rumors that Apple will launch a DSP
![](https://digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_rose-cheers.jpg?w=1024)
In
What diversity commitments?
Out
Branding cocktail celebrations as celebrations of diversity, equity and inclusion
In
Culture jacking
Out
Purpose-driven campaigns
In
All eyes on the MediaLink party after Michael Kassen and UTA skirmish
Out
Hollywood and adland moving closer together
In
ESG FTL
Out
ESG FTW
![](https://digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_handshake.jpg?w=1024)
In
Streaming bundles AKA reinvention of cable
Out
Endless new streamers
In
Financial media networks
Out
Retail media networks
In
B2B marketing like B2C
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B2B marketing not being part of the conversation
In
Athletes as brands
Out
Hollywood celebs
More in Marketing
![](https://digiday.com/wp-content/uploads/sites/3/2022/12/diverse-crowd.jpg?w=439&h=277&crop=1)
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/tiktok-stage-digiday.gif?w=439&h=277&crop=1)
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/trump-harris-digiday.gif?w=439&h=277&crop=1)
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.