12 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Cannes Briefing: Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

To receive our daily Cannes briefing over email, please subscribe here.

The 2024 Cannes Lions International Festival of Creativity kicks off on Monday and we’ve been hard at work to put together a guide on everything to expect this year. Please see our coverage below:

— See anything we missed? Let us know: sara@digiday.com.

Digiday in Cannes

If you have time while in Cannes, please consider joining us for the following events:

Monday, June 17

1:55 p.m. Digiday managing editor Sara Jerde will moderate an invitation-only conversation on media’s ad-supported model at Converge rooftop. Consider requesting an invitation.

Tuesday, June 18

7:30 p.m. Digiday editor-in-chief Jim Cooper will host an exclusive, invitation-only dinner with advertising execs at Le Bistrot Des Anges.

Wednesday, June 19

12:30 p.m. Digiday editor-in-chief Jim Cooper will talk about how brands can reach today’s sports audiences in a panel conversation that includes Lara Krug, CMO, Kansas City Chiefs, and Samira Panah Bakhtiar, GM Entertainment & Sports, Amazon Web Services, at Infillion Café at the Mondrian Cannes. Consider RSVP’ing.

Thursday, June 20

9 a.m. Digiday senior marketing reporter Kimeko McCoy will host an invitation-only discussion called “Champions of Diversity: What the industry can learn from your leadership approach” among C-level executives at Le Cirque.

More in Marketing

How Beekman 1802 uses AI to humanize digital marketing

Beekman 1802’s David Baker shared how the skin-care brand is using AI to personalize marketing, uncover new customer insights and boost efficiency without losing its human touch.

Video: How AI is redefining brands’ approach to creativity and customer connection

Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways.

AI promised ad efficiency, Bayer wants meaning

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.