Cannes Briefing: Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

To receive our daily Cannes briefing over email, please subscribe here.

The 2024 Cannes Lions International Festival of Creativity kicks off on Monday and we’ve been hard at work to put together a guide on everything to expect this year. Please see our coverage below:

— See anything we missed? Let us know: sara@digiday.com.

Digiday in Cannes

If you have time while in Cannes, please consider joining us for the following events:

Monday, June 17

1:55 p.m. Digiday managing editor Sara Jerde will moderate an invitation-only conversation on media’s ad-supported model at Converge rooftop. Consider requesting an invitation.

Tuesday, June 18

7:30 p.m. Digiday editor-in-chief Jim Cooper will host an exclusive, invitation-only dinner with advertising execs at Le Bistrot Des Anges.

Wednesday, June 19

12:30 p.m. Digiday editor-in-chief Jim Cooper will talk about how brands can reach today’s sports audiences in a panel conversation that includes Lara Krug, CMO, Kansas City Chiefs, and Samira Panah Bakhtiar, GM Entertainment & Sports, Amazon Web Services, at Infillion Café at the Mondrian Cannes. Consider RSVP’ing.

Thursday, June 20

9 a.m. Digiday senior marketing reporter Kimeko McCoy will host an invitation-only discussion called “Champions of Diversity: What the industry can learn from your leadership approach” among C-level executives at Le Cirque.

https://digiday.com/?p=546745

More in Marketing

Why angel investor Matthew Ball still believes in the metaverse

Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now

Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s. 

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says

On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.