There is a seemingly never-ending stream of bad news for America’s department stores, facing declining foot traffic, declining shopping mall environments, and competition from Amazon to Zara.
But there is, perhaps, one trend working in their favor: the ongoing shift in fashion to new see-now-buy-now business models. Department stores are doing their part to make sure their available merchandise matches what customers are buying: Nordstrom, Neiman Marcus and Macy’s are all speeding up the production processes for their private labels, to get items on the sales floor faster.
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‘It’s back to a talent market again’: Advertising and marketing execs navigate the future of work at Advertising Week
After a tumultuous 19 months, the future of work is changing. At this year's Advertising Week, executives across the industry sound off on navigating what comes next.
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‘It’s crucial to fighting pay gaps’: How tech companies are leading the way in salary transparency
A growing cohort of progressive tech companies are offering salary transparency policies, which help tackle the gender pay gap.
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Why a shoe brand is maintaining its digital paid media strategy well beyond the pandemic
By investing more in digital channels, the company was aiming to meet the tradesmen and women who typically shop for its shoes and work boots in-store wherever they were spending their time online.
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SponsoredThree ways brands are tapping into the fan psyche to cultivate connection
Mukta Chowdhary, vp cultural insights, WarnerMedia Recently published research, Welcome to the Age of Intentionalism, reinforced what brands already know: 2020 was not without its challenges, but the industry also witnessed a birth of intentionality by consumers — they formed new habits, renounced old ones and gained clarity on what mattered most to them. As consumers […]
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Employee resource groups expand in scope and size to tackle measurable change
ERGs have become a growing presence inside businesses. But how empowered are these groups to effect real change in their organizations?
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‘A holistic shopping platform’: Google vp Tara Walpert Levy on new holiday livestream shopping on YouTube
YouTube is now announcing a new week-long live stream holiday shopping event, kicking off November 15th in partnership with brands like Samsung, Walmart and Verizon, today at Advertising Week.
