Nine passes left to attend the Digiday Publishing Summit
How Brooklyn graffiti artist GucciGhost landed a role at luxury’s hottest brand
Trevor Andrew, a Brooklyn graffiti artist known by the moniker GucciGhost, began spray painting versions of Gucci’s double-G logo on New York City ATMs, street corners, bathroom walls and dumpsters in the early 2010s. The designs resurfaced online on Andrew’s Instagram feed, his website, and in the background of his music videos (Andrew is also a DJ under yet another moniker, Trouble Andrew), and eventually, word of his work made its way to the brand.
Rather than become appalled, when Gucci’s creative director Alessandro Michele caught wind that the Gucci name was leading a double life as a graffiti artist’s inspiration, he promptly invited Andrew to Rome in 2015.
To read the rest of this story, please visit Glossy.
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.