How Brooklyn graffiti artist GucciGhost landed a role at luxury’s hottest brand
Trevor Andrew, a Brooklyn graffiti artist known by the moniker GucciGhost, began spray painting versions of Gucci’s double-G logo on New York City ATMs, street corners, bathroom walls and dumpsters in the early 2010s. The designs resurfaced online on Andrew’s Instagram feed, his website, and in the background of his music videos (Andrew is also a DJ under yet another moniker, Trouble Andrew), and eventually, word of his work made its way to the brand.
Rather than become appalled, when Gucci’s creative director Alessandro Michele caught wind that the Gucci name was leading a double life as a graffiti artist’s inspiration, he promptly invited Andrew to Rome in 2015.
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.