How Brooklyn graffiti artist GucciGhost landed a role at luxury’s hottest brand

Trevor Andrew, a Brooklyn graffiti artist known by the moniker GucciGhost, began spray painting versions of Gucci’s double-G logo on New York City ATMs, street corners, bathroom walls and dumpsters in the early 2010s. The designs resurfaced online on Andrew’s Instagram feed, his website, and in the background of his music videos (Andrew is also a DJ under yet another moniker, Trouble Andrew), and eventually, word of his work made its way to the brand.

Rather than become appalled, when Gucci’s creative director Alessandro Michele caught wind that the Gucci name was leading a double life as a graffiti artist’s inspiration, he promptly invited Andrew to Rome in 2015.

To read the rest of this story, please visit Glossy.

More in Marketing

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.

The anatomy of an agency chief client officer

Several major agencies have moved to appoint chief client officers to their top cohorts lately.