Nine passes left to attend the Digiday Publishing Summit
While some companies are eager to start capitalizing on Thanksgiving as early and often possible, there are few that are planning to actually give us something to be thankful for.
Here are a few brands helping to create some real cheer this holiday weekend:
Zappos
Lucky travelers to Houston’s George Bush Intercontinental Airport might hit the jackpot with Zappos. During peak travel hours, the online retailer will transform a run-of-the-mill baggage claim into a giant Wheel of Fortune-type game. When suitcases are spit out onto the rotating belt, their owners could win a prize. The only thing better would be to have Vanna White on hand.
Macy’s
If you love watching the big Thanksgiving Day parade, you’ll appreciate that Macy’s used Spotify to create a playlist to listen to as the floats hover above the city. Parents can entertain their young ones with tunes from Elmo, Jimmy Fallon and Fall Out Boy.
Tim Horton’s Cafe and Bake Shop
The most overwhelmed group of people over the holidays is not moms, no matter what they say. It’s retail employees. But with a little help from from the Canadian coffee chain Tim Horton’s, employees of large retailers like BestBuy, Kmart and Target will receive “I Survived Black Friday” mugs and free coffee while they slog through their long holiday hours. If only Jameson would step in and magically make that Canadian coffee turn Irish.
Travelocity
The online budget travel agency has established a “Turkey Task Force” to live-tweet travel conditions from airpots around the country. Weary travelers can search the hashtag #TTF2013 or follow @travelocity for updates.
Image via Shutterstock
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.