9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Brands’ Lame Attempts at Trending Hashtags

Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.

Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.

Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.

McDonald’s

Taco Bell

Arby’s

Wendy’s

Applebee’s

Taco Bell

 

Swiffer

Image via Shutterstock

More in Marketing

The case for and against AI token capping

Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?

reddit revenue

Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round

Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.

Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline

The Trade Desk’s Jeff Green hints at potential M&A, while rival DSP Viant buys Waymark.