Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.
Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.
Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.
McDonald’s
#YouGainMajorPointsIf you share your Fries
— McDonald’s (@McDonalds) January 6, 2013
Taco Bell
#YouGainMajorPointsIf you bring me Taco Bell. Right now.
— TACO BELL (@TacoBell) January 6, 2013
Arby’s
#YouGainMajorPointsIf you bring me Arby’s.
— Arby’s (@Arbys) January 6, 2013
Wendy’s
#YouGainMajorPointsIf You bring me a Frosty.
— Wendy’s (@Wendys) January 6, 2013
Applebee’s
#IfIDontReplyItsBecause Wings…enough said twitter.com/Applebees/stat… — Applebee’s (@Applebees) February 22, 2013
Taco Bell
#IfIDontReplyItsBecause I’m busy eating Taco Bell.
— TACO BELL (@TacoBell) February 21, 2013
Swiffer
#IfIDontReplyItsBecause you called me “SWIFTER”
— Swiffer (@Swiffer) February 21, 2013
Image via Shutterstock
More in Marketing
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.
Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
Prebid wants to change one of the key fundamentals of ad tech.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.