Brands’ Lame Attempts at Trending Hashtags

By Digiday • February 26, 2013 •

Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.

Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.

Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.

McDonald’s

#YouGainMajorPointsIf you share your Fries

— McDonald’s (@McDonalds) January 6, 2013

Taco Bell

#YouGainMajorPointsIf you bring me Taco Bell. Right now.

— TACO BELL (@TacoBell) January 6, 2013

Arby’s

#YouGainMajorPointsIf you bring me Arby’s.

— Arby’s (@Arbys) January 6, 2013

Wendy’s

#YouGainMajorPointsIf You bring me a Frosty.

— Wendy’s (@Wendys) January 6, 2013

Applebee’s

#IfIDontReplyItsBecause Wings…enough said twitter.com/Applebees/stat… — Applebee’s (@Applebees) February 22, 2013

Taco Bell

#IfIDontReplyItsBecause I’m busy eating Taco Bell.

— TACO BELL (@TacoBell) February 21, 2013

Swiffer

#IfIDontReplyItsBecause you called me “SWIFTER”

— Swiffer (@Swiffer) February 21, 2013

Image via Shutterstock

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