Baby, it’s cold outside. Freezing arctic air has blanketed the eastern two thirds the nation — with temperatures in some areas dipping below zero. Yikes.
One side effect of what has become known as the “polar vortex” appears to be a chilling effect on the common sense of brand social media editors. As they so often do, companies have spotted an opportunity in a trending hashtag in #polarvortex and, rather stiffly, attempted to play along.
Here are a few that warrant their chilly receptions:
There was so much more Crest — a minty-fresh and cool-tasting toothpaste! — could have done here. But this makes no sense. Is the “polar vortex” supposed to be synonymous with “sweet tooth or “Achilles heel”? Even so, we’re not sure get it.
Yuck. No thanks, Friday’s. We are fighting the cold one layer of clothing at a time.
You got lucky with this one, AMC Theaters. We’re suddently glad this wasn’t the week some zombie pandemic horror movie topped the list.
Cold beer on the coldest day of the year? We’ll pass. Hot toddie, please.
But if we throw them outside, how will we eat them? This doesn’t seem like it’s in your interest, Junior Mints.
Though still a little cheesy, Wendy’s deserves a pat on the back for at least putting a bit of effort into their tweet:
Their photoshopped Spicy Chipotle Sandwich weather app brought them 380 retweets and 402 favorites. Bonus points because the burger chain didn’t spam the #polarvortex hashtag. Good job!
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.