Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!
The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:
Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.

Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.
Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.

Begging for it. If you have to ask, you’re doing something wrong.

Making basic sense shouldn’t be so hard, but for some brands, it is.

Image via Shutterstock
More in Marketing
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI’s ChatGPT ads have a measurement catch-22
In Graphic Detail: Where brands stand when AI agents do the shopping
Getting picked by the agents is the new commerce fight.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
