Left to their own devices on Twitter, brands have shown time and time again that they could use a little guidance. That’s why we have put together a few handy-dandy flow charts to get them back on track!
The following five scenarios will guide any brand through some of Twitter’s most treacherous territory, starting with:
Real-time marketing, which is all everyone is talking about these days. Do it wrong, and your tweet will crumble like last year’s Super Bowl cookie.
Trending hashtags certainly are tempting, aren’t they? All you have to do is stick a little copy in and – bam! – you’ve got a real-time tweet. Right? Wrong.
Poop tweets. There are only a few brands that can reasonably post them, and even then, they must proceed with extreme caution.
Begging for it. If you have to ask, you’re doing something wrong.
Making basic sense shouldn’t be so hard, but for some brands, it is.
Image via Shutterstock
More in Marketing
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.
Marketing Briefing: The case for and against Omnicom acquiring IPG
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.
How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.