Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?
Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.
For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”
Skittles
Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.
What exactly was the thinking was behind this tweet — how long did it take to come up with the strategy and the copy for this one? We’re not sure who is worse: Applebee’s or the 65 people who favorited it.
It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.
Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.
Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.