SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Why blockchains won’t revolutionize finance

Blockchains are capable of a lot.

They’re good for tracking pork chops. They can help put a stop to the spread of conflict diamonds. With blockchains, doctors can better track patient data, freeing them up to actually see their patients instead of fiddling with all that paperwork. Refugees who don’t have access to basic health and financial services because they don’t have paper proof of existence may be able to get “official” digital identities, thanks to blockchains.

But financial services doesn’t have any such imperatives forcing it to dedicate millions of dollars in research, talent and venture investments in blockchain technology. For this industry it’s really just advanced database technology. It may help it save money – but it’s not a revolution.

“Really [blockchain companies are] building a feature, and I think this is what people have got to understand,” said Jamie Burke, CEO of Outlier Ventures, a research group for blockchain use cases. “The best outcome is it’s bought by an incumbent and it’s just going to become a feature of that incumbent, and that’s fine. I don’t think you’re going to be building the next SAP – as much as everyone thinks that’s going to happen i just don’t see that happening.”

Read the full story at tearsheet.co

More in Marketing

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth

Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones

As AI catches on across luxury, brands play up their emotional value

At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.

A laptop screen displaying a keyhole, symbolizing privacy and security, reflecting how personalization and privacy shape digital marketing strategies.

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

The privacy debate in advertising is entering a phase when decisions will stick.