for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Gap Inc. announced Thursday that it is releasing a list of global factories that produce clothing across its six brands — including Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix — in a push for increased transparency.
The initiative comes on the heels of fellow retailers that have also started to publicly share factory lists, most recently UK-based Marks & Spencer and Belgium-based C&A. The move marks an evolution for Gap Inc., which was previously hesitant to reveal its factory lists for fear of competition.
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