Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Corrie Conrad had been working at Google as a senior project manager for eight years when she began interviewing at Sephora in January of 2015. The beauty retailer was in search of someone to head a newly carved out “social impact” division, an effort that would advance the company’s scattered value-driven efforts by combining them under one umbrella.
“Prior to then, there hadn’t been an intentional focus on using Sephora’s strengths for the greater good,” said Conrad, who has been Sephora’s head of social impact for the past two years. “I basically served as an anthropologist consultant internally, at first — figuring out who we are, what we’re good at and what our community needs.”
To read the rest of this story, please visit Glossy.
More in Marketing
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.