Corrie Conrad had been working at Google as a senior project manager for eight years when she began interviewing at Sephora in January of 2015. The beauty retailer was in search of someone to head a newly carved out “social impact” division, an effort that would advance the company’s scattered value-driven efforts by combining them under one umbrella.
“Prior to then, there hadn’t been an intentional focus on using Sephora’s strengths for the greater good,” said Conrad, who has been Sephora’s head of social impact for the past two years. “I basically served as an anthropologist consultant internally, at first — figuring out who we are, what we’re good at and what our community needs.”
To read the rest of this story, please visit Glossy.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.