Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Banks are falling behind when it comes to understanding — and using — data
Banks are falling behind when it comes to data strategy, especially when it comes to matching — and competing with — platforms.
Finance companies typically monetize data by using it to personalize product offerings for customers, such as credit cards based on transactional history or loan offerings based on customer ages and milestones. But with the shift to open banking systems and the integration of AI technologies, banks will soon look to emulate the monetization models of companies like Facebook and Amazon to create incentives for customers to generate more data and new types of data.
“Banks are just starting to think about data as a revenue source,” said Bradley Leimer, head of fintech strategy at Explorer Advisor & Capital, adding that it’s an interesting time as banks dabble in platforms and AI-driven processes.
More in Marketing
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.