Banks are falling behind when it comes to understanding — and using — data

Banks are falling behind when it comes to data strategy, especially when it comes to matching — and competing with — platforms.

Finance companies typically monetize data by using it to personalize product offerings for customers, such as credit cards based on transactional history or loan offerings based on customer ages and milestones. But with the shift to open banking systems and the integration of AI technologies, banks will soon look to emulate the monetization models of companies like Facebook and Amazon to create incentives for customers to generate more data and new types of data.