The finalists have been decided for the Digiday Sammy Awards, which honor overall excellence and breakthrough achievement in social advertising, media and marketing. Three finalists were chosen in most of the categories, of which there are 12.
The Nissan North America/TBWA/Chiat Day Los Angeles team has been nominated in several categories for its work on the Nissan 370Z campaign. The team is a finalist in “Best Social Creative,” “Best Branded Social Community” and “Best Facebook Branding Campaign.”
The Kellogg/Biggs|Gilmore team is a finalist in two categories: “Best Social Creative” for its work with the Rice Krispies brand and “Best Facebook Branding Campaign” for its work with the Morningstar Farms brand.
In the “Sammy Agency of the Year” category, the finalists are Deep Focus, Evolution Bureau and MRY. Other finalists include Big Fuel (Chevrolet) in “Best Branded Viral Video,” NBU Universals (Ted) in “Best Social Promotion for a Product Launch” and BumeBox (Marc Jacobs) for “Best Twitter Branding Campaign.”
The full list of finalists is available on the Sammy Awards site.
The winners for these categories and others will be announced at the Sammy Awards gala in New York on September 19, following the Digiday Brand Conference.
More in Marketing
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it will be a good year overall.
With TikTok in limbo, YouTube Shorts cashes in
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content.
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles and the Kansas City Chiefs face off.