Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Looks like American Eagle Outfitters has a sense of humor. The clothing brand decided to make fun of the skinny jeans trend by making a spoof video featuring its new “Skinny Skinny Jeans,” which are actually just spray-painted pants.
The brand posted the video to its blog and on its YouTube channel with links to a fake product page selling the Skinny Skinny Jeans spray paint. The spray paint isn’t actually for sale, but instead when customers try to put it in their shopping carts and checkout, are prompted to enter their email addresses to receive a special offer.
Overall it’s an entertaining campaign that definitely got people’s attention–even if some special people of the Internet didn’t get it was a joke. Just take a look at the comments under the video on the blog and on YouTube.
More in Marketing
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
The Trade Desk’s Jeff Green hints at potential M&A, while rival DSP Viant buys Waymark.