Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Looks like American Eagle Outfitters has a sense of humor. The clothing brand decided to make fun of the skinny jeans trend by making a spoof video featuring its new “Skinny Skinny Jeans,” which are actually just spray-painted pants.
The brand posted the video to its blog and on its YouTube channel with links to a fake product page selling the Skinny Skinny Jeans spray paint. The spray paint isn’t actually for sale, but instead when customers try to put it in their shopping carts and checkout, are prompted to enter their email addresses to receive a special offer.
Overall it’s an entertaining campaign that definitely got people’s attention–even if some special people of the Internet didn’t get it was a joke. Just take a look at the comments under the video on the blog and on YouTube.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.