Looks like American Eagle Outfitters has a sense of humor. The clothing brand decided to make fun of the skinny jeans trend by making a spoof video featuring its new “Skinny Skinny Jeans,” which are actually just spray-painted pants.
The brand posted the video to its blog and on its YouTube channel with links to a fake product page selling the Skinny Skinny Jeans spray paint. The spray paint isn’t actually for sale, but instead when customers try to put it in their shopping carts and checkout, are prompted to enter their email addresses to receive a special offer.
Overall it’s an entertaining campaign that definitely got people’s attention–even if some special people of the Internet didn’t get it was a joke. Just take a look at the comments under the video on the blog and on YouTube.
More in Marketing
After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard.
Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.
The Guardian moves closer to being a reader-supported business as it launches new cooking app
The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.