Last chance to save on Digiday Publishing Summit passes is February 9
Looks like American Eagle Outfitters has a sense of humor. The clothing brand decided to make fun of the skinny jeans trend by making a spoof video featuring its new “Skinny Skinny Jeans,” which are actually just spray-painted pants.
The brand posted the video to its blog and on its YouTube channel with links to a fake product page selling the Skinny Skinny Jeans spray paint. The spray paint isn’t actually for sale, but instead when customers try to put it in their shopping carts and checkout, are prompted to enter their email addresses to receive a special offer.
Overall it’s an entertaining campaign that definitely got people’s attention–even if some special people of the Internet didn’t get it was a joke. Just take a look at the comments under the video on the blog and on YouTube.
More in Marketing
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
Dentsu is the latest holdco to reunite media and creative production
The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.
The case for and against pre-game Super Bowl ads
Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?