Algorithm-pocalyse: Bloggers beg users to ‘turn on post notifications’ on Instagram

If you’re a fashion follower, most of your Instagram feed this morning probably looks like a bunch of arrows.

Instagram is soon going to switch to an algorithm-based model for its feed, which, as Digiday reported last week, will mean brands will need to create even better content in order to get noticed. For fashion brands the pressure is even greater: Instagram is the industry’s most important social platform — and fashion brands tend to post more often than other categories.

For bloggers, many of whom make a living off Like2KnowIt links on Instagram that link out to apparel and shoe sites, not having their posts seen could make life harder. Since most of them make a cut off purchases when users click through and buy things they’re wearing or showing in their posts, losing views could seriously ding them. (But the way around this is to provide better content that actually gets people commenting and engaging, which will push posts higher up the feed, not by turning on notifications.)

However, one benefit of the impending algorithm for social influencers is that it will reward people with personal connections to users — Kyle Wong, CEO of visual marketing platform Pixlee told Digiday last week that influencer marketing may grow in the age of the algorithm.

Now bloggers are asking users to turn on post notifications in order to get notified every time the blogger posts something. That way, the thinking goes, even if the algorithm hides their posts, they’ll still get seen. Blogger Christina Caradona, who writes blog Trop Rouge, added a photo with an arrow pointing to where the button to turn on post notifications would be earlier this morning. The post, seen in the screenshot below, has since been deleted. Caradona has 154,000 followers on Instagram.

Screen Shot 2016-03-28 at 11.46.25 AM

Catherine Kallon, who runs account “Fashion_critic_,” did the same today. She uses Like2KnowIt to let people identify the clothes she and the people she features wear on Instagram.

Here’s one from Mary Orton, who runs blog The Memorandum, who chose to not use the arrow and instead just went with an emoji-filled impassioned plea.

And here’s Jay Manuel, one of the hosts from America’s Next Top Model, also asking people to “change” and “adapt” with the times.

https://digiday.com/?p=168879
Digiday Top Stories
  • As live events disappear, experiential agencies are fighting to survive

    Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.

  • With in-person shoots out of the question, advertisers turn to CGI

    As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill.  Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]

  • Member Exclusive
    With ads on hold, agencies face an identity crisis

    This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]

  • Member Exclusive
    Why this crisis will further change the job of the CMO

    For years, C-Suite executives have seen marketing as a cost center. With coronavirus, they have a test case for how businesses handle those cut costs.

  • Member Exclusive
    Digiday Research: 73% of ad buyers have clients ‘pausing’ spending

    A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.