Let’s face it: business-to-business advertising can be pretty dreadful, even if the businesses are targeting marketers.
Don’t tell that to Adobe. It’s continuing to do innovative work with its “Metrics Not Myths” campaign from Goodby Silverstein & Partners. Coming on the heels of its funny “BS Detector” video, it has an Onion column that lampoons the digital media industry. The Onion’s “advertising columnist” Hammond Morris’ “Please Click on Our Website’s Banner Ads” makes the persuasive case that online publishing, journalism, hell, the Internet as a whole is all just about having a canvas for ads. But the real kicker here is that this is part of a branded content campaign for Adobe. That’s some next level stuff right there.
Morris unabashedly skips the whole “dog-and-pony show here where I pretend that this column exists as a forum for ideas, and that I act as an independent voice who isn’t beholden to advertisers,” and just straight up asks his readers to click on any of the ads that surround his article, which happen to be Adobe ads. Because, as Morris lays it out, all publishers on the Web are just sticking text online as a vehicle for ads in order to get those Benjamins at the end of the day. Preferably in stacks, as Morris puts it.
Plus one for honesty, Mr. Morris and The Onion! Read the full article, and do Morris and Adobe a solid and just click.
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Prior to the iOS changes, Quay was spending the majority of its ad dollars on performance marketing tactics and influencer marketing.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount.
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
IAB Europe survey reveals a significant in-housing slowdown with only 16% of marketers employing it as a model for programmatic trading.