for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Companies continue to grapple with what the best form of content is for Facebook.
Track Social has come out with a list of the top-performing brand posts on Facebook, based on likes. Some no-brainer lessons: use photos, ask people to like you and pile on the schmaltz. Here are the top-performing brand posts for July.
UPS’ post from July 13 is the top performer for July because of the emotional trigger in the message. We all know emotions play a role in influencing people’s decisions about what, when and how they buy, and also which brands to be loyal to. Also, UPS actually asks people to like in the message. It’s the “click here” of the social era.
Sometimes the simplest things can get attention from people. This post has no call to action, but the message is something that can evoke a response from just about anyone. And it seems to have done just that.
Like the UPS post, this post by Disney evokes an emotion from consumers. Who doesn’t remember their first time and Disneyland?
Timing is everything. Walmart jumped on news of Andy Griffith’s death with this in memorium post. It helps that the “Mayberry” actor is aligned with small-town America, which is also Walmart’s target. Needless to say, the same post honoring the passing of MCA wouldn’t work as hot.
You can never go wrong playing to the passions of what’s one of sport’s greatest rivalries. It helps that Yankees partisans are often insane.
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