Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
It’s the time of year that kids hate and advertisers love: back to school. But for brands, especially retail brands, that means dollar signs in the form of back-to-school specials and promotions and all of the attendant social media chatter.
As a result, even brands that don’t sell school supplies or clothing are trying to get in on the #backtoschool buzz. Check out these five companies that have forced themselves, some more awkwardly than others, into the conversation.
Who’s ready to go back to school? (Shoes: @SOPHIAWEBSTER_) https://t.co/CGCNJhlPaP pic.twitter.com/QgnfEuOhNY
— Saks Fifth Avenue (@saks) September 3, 2013
Because every 4th-grade girl needs t-strap high heels and over-sized crayons for her back-to-school swag.
Back to school supplies – Back to football supplies. #BeesFanZone pic.twitter.com/v9RBfmKgjP
— Applebee’s (@Applebees) September 3, 2013
Offsides!
Whether you’re going #backtoschool or want to look sharp on the job, RT for a chance to win a designer tie. #FreeTieTuesday
— Men’s Wearhouse (@menswearhouse) September 3, 2013
RT if you wear ties to AP English, #thatoneweirdkid
Dear mom & dad, #backtoschool is much better w/ Wingstop! #FlavorFollowsU pic.twitter.com/Yl2RpAtmp2
— Wingstop Restaurants (@wingstop) September 3, 2013
Because spicy habanero wings are an essential part of every balanced back-to-school meal.
Happy First Day of School! We hope your class schedule is as fun as ours… pic.twitter.com/eJr4b0TQTW
— Southwest Airlines (@SouthwestAir) August 26, 2013
Oh man, we were never good at pretzel geometry.
Image via Flickr.
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.