SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

5 Bad Brand VMA Tweets

Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.

This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:

Taco Bell


Yes. For Subway.

Red Bull

This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.

Red Cross Oklahoma

This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.

Coca-Cola

Just, don’t.

Domino’s

This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.

Image via Shutterstock

More in Marketing

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth

Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones

As AI catches on across luxury, brands play up their emotional value

At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.

A laptop screen displaying a keyhole, symbolizing privacy and security, reflecting how personalization and privacy shape digital marketing strategies.

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

The privacy debate in advertising is entering a phase when decisions will stick.