Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.
This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:
Are all these @TacoBell commercials during the #VMAs making anyone else hungry?
— Taco Bell (@TacoBell) August 26, 2013
Yes. For Subway.
Get ready for the Red Carpet. @MTV #VMAs pic.twitter.com/ii52nfxOsk
— Red Bull (@redbull) August 25, 2013
This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.
Here it is! @NSYNC! Remember, if you need CPR: #vma https://t.co/nM8eEDSiTv
— Red Cross Oklahoma (@redcrossokc) August 26, 2013
This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.
Reunite with your Coke 90s style, because things just got “IN SYNC!”
— Coca-Cola (@CocaCola) August 26, 2013
Just, don’t.
Awards? Do they even have music videos on TV anymore? #VMAs
— Domino’s Pizza (@dominos) August 26, 2013
This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.
Image via Shutterstock
More in Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.