
Twitter has grand ambitions as a media company. Its execs shared a number of eye-opening stats that pertain to brands. Here are the best:
- 400 million: tweets per day
- 200 million: monthly active users of the services on a 30-day basis
- 100 million: that figure a year ago
- 33,000: tweets per second in Japan during New Years
- 6: median number of brands users follow
- 95 percent: public conversations about TV shows that happen on Twitter
- 80 percent: users on mobile in the UK and Japan
- 78 percent: how much more likely mobile users are to retweet a brand
- 60 percent: users on mobile in the U.S.
- 53 percent: increase in purchase intent from users who saw a promoted tweet
- 50 percent: Super Bowl advertisers with hashtags in their commercials
- 50 percent: Americans who see, read or hear about a tweet every day
- 12 percent: higher the click rate for brand tweets with price in whole dollars
- 17 percent: higher the click rate for tweets with a question mark
- 1-3 percent: engagement rates on Twitter ads
More in Marketing

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
July 1, 2025
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
July 1, 2025
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
July 1, 2025
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.