13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

Marketing’s upper middle embraces AI creative production

Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.

‘It scared the hell out of me’: What brands have learned from creator partnerships

At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.

transparency

Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers

As creator marketing budgets grow, so do questions about what agencies are taking.