Only five seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage 

in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.