7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’

Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.

As would-be buyers and critics circle, WPP’s siege mentality deepens

The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.

‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day

The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events.