13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.

The anatomy of an agency chief client officer

Several major agencies have moved to appoint chief client officers to their top cohorts lately.