13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

https://digiday.com/?p=167755

More in Marketing

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

CMOs launched these new programs in response to the growing importance of influencers in recommending products.

Agencies create specialist units to help marketers’ solve for AI search gatekeepers

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.

What AI startup Cluely gets — and ad tech forgets — about attention

Cluely launched a narrative before it launched a tool. And somehow, it’s working.