13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

High stakes, big budgets: How brands are navigating a massive sports year

Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.

Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise

The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.