Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

Visa extends its reach into the creator economy’s liquidity crunch

The financial firm is working with creator financial platform Lumanu.

Why Carter’s new CMO wants more emotional, relatable marketing across channels

Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.