Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

13 first tweets from brands and publishers

Even in Twitter’s infancy, brands embarrassed itselves.

Today, Twitter is celebrating its tenth birthday. Hard to believe it’s been a decade of #brandfails and social media managers making cringe-worthy comments almost on a daily basis. But before this became the new normal — where were you when US Airways tweeted out an X-rated picture of a toy airplane? — there were simpler times.

Using Twitter’s #FirstTweet contraption, we’ve compiled a list of brands’ first tweets to remind the world what faceless companies were like before they engaged in real-time marketing, hijacked hashtags or created cringe-worthy GIFs.

Here they are:

 

More in Marketing

Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost

The FTC’s Amazon charges presage Google’s second antitrust let-off in a year, while The Trade Desk sheds hundreds.

Anthropologie is launching Nike as sneaker shoppers increase nearly 30%

The retailer is planning a full digital campaign to accompany the launch. The first of nine styles launched on Monday, with the rest rolling out by September 21.

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.