Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach
December 9, 2021 • 6 min read -
‘Trying to be where she is’: Why beauty brand targeting women over 40 is still reliant on Facebook
December 9, 2021 • 3 min read -
‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
December 7, 2021 • 6 min read -
‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend
November 29, 2021 • 3 min read -
How 2021 taught Gallery Media to quickly adapt its TikTok playbook
November 23, 2021 • 4 min read -
‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok
November 18, 2021 • 3 min read -
The niche effect: How non-traditional brands are connecting with avid fans on TikTok
November 12, 2021 • 5 min read -
Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues
October 26, 2021 • 5 min read -
Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions
October 19, 2021 • 2 min read