Life Beyond the Cookie

‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world

‘Re-architecting the entire process’: How Vice is preparing for life after the third-party cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape

Inside The New York Times’ first-party data play

Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers

‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data

Publishers see digital events as a new route to audience data

Google is auditioning candidates to succeed the third-party cookie

Inside Channel 4’s first-party data strategy

The collapse of the cookie heightens interest in brand-uplift studies