Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.
16 hours ago • 4 min read
Related Coverage
-
-
Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
April 30, 2024 • 6 min read -
-
CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
April 29, 2024 • 5 min read -
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
April 26, 2024 • 6 min read -
Inside Google’s latest move to postpone the cookie apocalypse
April 25, 2024 • 4 min read -
Google delays third-party cookie demise yet again
April 23, 2024 • 4 min read -
-
-
Media buyers don’t want to pay extra for publishers’ first-party data
March 25, 2024 • 5 min read -
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024 • 4 min read -
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 19, 2024 • 5 min read -