Life Beyond the Cookie

Gannett prepares for cookiepocalypse from many angles at once

Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The New York Times says it won’t use identity tech like Unified ID 2.0

Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies 

‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak

‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes

Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC

Google’s privacy plan brings changes, but not as many as marketers think

Vendors jostle for position ahead of coming contextual pivot

LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here’s why

VIDEO: How the identity economy works as the third-party cookie’s demise approaches

Why some publishers worry identity tech could slow down their sites

Data buyer beware: agencies are starting to ditch complacent providers