Life Beyond the Cookie

Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

Member Exclusive

Digiday Research: The pandemic sped the wrong things up for publishers

by Max Willens
Member Exclusive

CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

by Iain Shaw
Life Beyond the Cookie

Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play

by Max Willens
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Video: How publishers are preparing for 2022 — and the future

by Responsive MTS
Life Beyond the Cookie

‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay

by Seb Joseph
Life Beyond the Cookie

Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward

by Michael Bürgi
Member Exclusive

Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone

by Tim Peterson
Life Beyond the Cookie

How The Independent, Livingly and BuzzFeed are using their content to create fresh contextual audience data

by Kate Kaye
Life Beyond the Cookie

Google’s cookie delay may offer breathing room but should be used with caution, say marketers

by Seb Joseph
Life Beyond the Cookie

Cheat Sheet: Verizon Media adds shopping data with Catalina partnership

by Max Willens
Life Beyond the Cookie

Google may have to play nice in W3C-hosted Privacy Sandbox, thanks to U.K. antitrust authority’s role as referee

by Kate Kaye
Life Beyond the Cookie

Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections

by Seb Joseph
Life Beyond the Cookie

Advertisers could shift cookieless test budgets and approaches in light of Google cookie extension

by Kate Kaye
Life Beyond the Cookie

Cheat Sheet: Google extends cookie execution deadline until late 2023, will pause FLoC testing in July

by Kate Kaye
Life Beyond the Cookie

IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself

by Tim Peterson

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