Life Beyond the Cookie

‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products

Why Google’s approach to replacing the cookie is drawing antitrust scrutiny

WTF is FLEDGE?

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’

The jig is up: The end of the identity workaround

‘A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences

With first-party data, Allrecipes is able to bake reader comments into advertisings tools

‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments

‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world

‘Re-architecting the entire process’: How Vice is preparing for life after the third-party cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape

Inside The New York Times’ first-party data play

Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers

‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data