Life Beyond the Cookie

Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers

‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data

Publishers see digital events as a new route to audience data

Google is auditioning candidates to succeed the third-party cookie

Inside Channel 4’s first-party data strategy

The collapse of the cookie heightens interest in brand-uplift studies

‘There is no solution’: Candid thoughts on the cookie demise from European publishers

‘Publishers are going to screw it up’: Confessions of a CPG marketer on life after third-party cookies

‘The Google doomsday clock is ticking’: Publishers scramble to benefit from post-third-party cookie data partnerships