Content & Commerce

Content & Commerce

Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.

Bleacher Report wants to turn its sneaker brand, B/R Kicks, into a business

by Sahil Patel
The newest must-have for diversifying publishers: product labs

by Max Willens
Content & Commerce

Reviews publisher Gear Patrol is now selling its own branded products

by Max Willens
Sponsored

Seen & unseen: How marketers use computer vision

Sponsored by GumGum
Content & Commerce

How New York Media is using Instagram to drive commerce for advertisers and for itself

by Max Willens
Content & Commerce

Marie Claire wants its fashion editors to drive e-commerce revenue

by Lucinda Southern
Content & Commerce

How The Knot uses content to grow consumer revenue three ways

by Max Willens
Brands in Culture

‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture

by Tim Peterson
Content & Commerce

Tastemade enters its next phase of commerce with a cookbook

by Max Willens
Content & Commerce

How BuzzFeed is using its commerce business to sell advertising

by Max Willens
Content & Commerce

How Puma is shaking up its media strategy

by Seb Joseph
Content & Commerce

Hearst has created a high-end yoga mat brand from scratch

by Max Willens
Content & Commerce

New York Media’s The Strategist is opening a holiday pop-up store

by Hilary Milnes
Content & Commerce

Clique is using audience data to branch into product co-creation

by Max Willens
Content & Commerce

Mobile operator Three’s new push is using Snapchat, Instagram and Tinder

by Seb Joseph

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