Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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Inside one media company’s strategy to monetize the Fifa World Cup
November 18, 2022 • 6 min read -
Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds
October 31, 2022 • 4 min read -
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Brands, media agencies decide to outsource content creation as it becomes more difficult
October 21, 2022 • 3 min read -
‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation
October 20, 2022 • 4 min read -
Amazon’s second Prime Day sale brings mixed results for publishers
October 19, 2022 • 3 min read -
Why GoDaddy is showcasing small business owners to tout e-commerce and payment capabilities
October 10, 2022 • 4 min read -
Media Briefing: Publishers prepare for an earlier holiday shopping season
October 6, 2022 • 9 min read -
How sportsbooks and publishers are rethinking the terms of content-based sponsorships
October 4, 2022 • 6 min read -
Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
September 29, 2022 • 12 min read -
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DPS recap: Vox Media taps Wright’s Media to take over content licensing for three of its verticals
September 21, 2022 • 3 min read -
As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
September 20, 2022 • 3 min read