Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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How social platforms changed digital marketing in 2022
December 29, 2022 • 8 min read -
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What these latest consumer affinity trends tell us about marketing in 2023
December 2, 2022 • 3 min read -
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
November 30, 2022 • 4 min read -
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
November 29, 2022 • 4 min read -
‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
November 24, 2022 • 7 min read -
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Inside one media company’s strategy to monetize the Fifa World Cup
November 18, 2022 • 6 min read -
Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds
October 31, 2022 • 4 min read -
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Brands, media agencies decide to outsource content creation as it becomes more difficult
October 21, 2022 • 3 min read