Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Omnicom Media Group makes its move in minority media, launching a diverse creators’ network
June 4, 2021 • 3 min read -
‘Helps drive broad awareness’: Why 7-Eleven has returned to TV advertising after a 5 year hiatus
April 29, 2021 • 3 min read